SEM - Research Measures Success
Search engine marketing success comes from good research. By applying research to understand your competition and target audience, your optimization efforts will succeed.
Remember when homework from school frequently required some study on your part to finish? It's much the exact same situation for search engine optimization: you want to apply yourself by studying so as to understand your competition and target market. Your visitors will need to link to you and understand your message and what you need them to do.
Know Your Business
You must spend some time understanding the industry you're trying to earn a profit from. If you sell widgets, know all you can about widgets: where they come from, how they're typically sold, why people need them. You can learn a whole lot from your competition. Research using industry communications like online magazines, forums, newsletters and blogs. Read articles written by industry leaders and keep up on the latest information about your business.
The more you know, the greater your foundation for building an authoritative site.
What's Your Point?
Okay, so you have this product that you would like to sell online. What are you saying to your audience? Be certain that you write in a clear, concise manner so that your message doesn't get lost in the procedure. Just because everyone in your company knows that your message does not indicate the visitors to your website will.
Have a couple of test scenarios setup; ask some objective readers what they know from your site and see exactly how much your message is getting across. You would be surprised that what might be obvious to you isn't necessarily obvious to your site visitors. If you're having trouble creating a very clear message for your site, think about hiring a copywriter to communicate what you want to convey.
Know Your Target Audience
Who buys your product and why? Who needs the information you've got on your website? Who do you want to have visit your site that is not already there? Who's visiting you? Are they professionals that understand your specialized conditions or visitors of varying degrees that need the same information out of you? What do you provide that a particular market would need from you? Take the time to have a fantastic look at what's out there and how your competitors are presenting their information to online visitors. Use your log statistics reports to monitor who comes to your site. Get knowledgeable about the keyword terms they're using in the search engines to find you. Find out more about the domains that most see you. Find out why visitors are clicking away from particular pages before going deeper into the content of your site. Is it a lack of information? Too many options to click on? Is the language used or directions given easy to understand?
Do not give your customers a reason to depart before they know your message.
Know Your Competition
Take a close look in the top competition and see what they're offering online. Even looking at sites that aren't direct competitors may provide you an idea of what to offer your customers. Consider it this way: someone put effort into producing those sites. Visit your competitor's website.
Search in the major search engines for your most important keyword phrases and see if your competitors appear at the top thirty search engine success. Learn what you can and see if what they do is something that you should be doing.
It is always best to know if your competitors are using SEO, Paid Inclusion, PPC, Link Building and other means to rank well.
Make Your Website Accessible
There is nothing worse than muddling through a site searching for what you want and clicking so much you eventually quit. Use easy navigation, ensure that your information or products may be available to your visitors. Create written text that's easily understood to be able to get your message across easily. Provide your customers lots of written information. There is no such thing as"too much text" when it comes to search engine spiders"understanding" your webpages. What is good for the visitor is often great for the search engine spiders.
Do The Work
Research is the cornerstone to your success. The more you understand about your subject, the better you'll have the ability to notify your visitors. By notifying your customers you build trust and interest in learning more about your site. Do the math - get hunting.