What is more important to your business success – the question or the response? Surely, you want your questions to reflect what you’re searching for out. Obviously, your questions should be readily understood. Most definitely, you’re hoping for some positive responses. However, what you really have to do is count repetitive keywords and phrases found in your respondents answers.
If you agree with the doctrine about how people often purchase from the perspective of preventing pain and moving towards pleasure, you know how important it’s to your market research, product development and sales strategy to ask good questions and listen very carefully to the answers.
Open-ended answers comprise of the words respondents have chosen to let you know how they feel about something. You will need to examine the answers to open-ended queries for repetitive keywords and phrases which match those of your current or prospective services and products. The greater the density of the keyword and phrase matches the greater the probability of creating your opt-in list or making a sale.
The key to your business success is combining everyone’s replies and emphasizing the density of repetitive keywords and phrases that will assist you craft your services and products into search engine friendly content pages you can use to construct your opt-in list, make a sale, create pay-per-click earnings or leverage affiliate revenue opportunities.
1. Design your queries for open-ended reaction.
2. Count the amount of repetitive keywords and phrases.
3. Build your page content around keywords and phrase density.
4. Set up your guide in advertisements to match your key words and phrase density.
5. Create links to non-competitive offerings with matching key words and phrases.